Twitter Creates Full-Time Jobs

I hope by including Twitter in the title of this post you don't automatically dismiss this article. Even though it's mostly about the social craze and microblogging site, it's also about companies reaching out to their customers in unique ways and providing a valuable resource in the process.

A large part of my job is digital marketing via the Menace's website, email newsletters, facebook, and Twitter. I add new stories to our site, update photo galleries, sent out invites and post tweets about upcoming Menace events and promotions. I like to think that I do a pretty good job at what I do, but there is always room for improvement. This was very apparent to me when I stumbled upon Panchero's Twitter page.

Reid is the social marketing guru for Panchero's and his full-time job revolves around Twitter. Although "tweeting" isn't the only thing he does, it seems to me that his job wouldn't exist without Twitter. In addition to connecting to Panchero's fans via Twitter, Reid also runs a blog for Panchero's which contained a few interesting marketing initiatives:

• Vlogs (video blogs) of weekly trivia questions and the winners who receive free gift cards
• Free Burrito Tour: Reid includes details about where the Panchero's Hummer will be each week to hand out free burritos
• Burrito Eating Contest: There was also a story about Panchero's third annual eating contest where the winner won free burritos for a year!

Each of these are simple ideas that Panchero's carried out using Twitter and a blog and is creating some great marketing opportunities for their organization.



Best Buy has also started a Twitter initiative with the creation of the Twelpforce that consists of Best Buy associates answering any and every question submitted through Twitter. It's free to use, and a great way to connect with customers who are in need of technology support. The twelpforce also helps to highlight Best Buy's major strengths, knowledge and customer service, compared to other electronic retailers (ie: Wal-Mart) who exhibit little to no knowledge about the products they sell.

Best Buy and Panchero's are just two examples of companies who have used social networking to their advantage and helped them connect to their customers. It's more than just tweeting but developing creative ways to connect via Twitter. Because Twitter provides a way to connect to many customers in an effective way, social networking jobs have been created at many companies.

Thumbs up to both companies for their use of social networking, and thanks to Panchero's for the free steak burrito!